Eva Longoria

Eva Longoria - the First Face of BEBE SPORT!

BRISBANE, Calif.--(BUSINESS WIRE)--bebe stores, inc. (NASDAQ:BEBE) today announced that internationally renowned, award winning actress Eva Longoria will become the new face of BEBE SPORT launching for Spring/Summer 07. “This marks the first-ever advertising campaign for BEBE SPORT signaling the growth and evolution of the brand and Eva is the perfect choice to help contribute to our future success,” said Manny Mashouf, Founder and Chairman. “Eva is the real deal!” continued Mr. Mashouf. “Aside from her great talent and charisma, she is beautiful, sexy and intelligent, with an amazing eye for fashion, who personifies the BEBE SPORT lifestyle that women aspire to.” “Eva Longoria is totally in sync with our brand and her association with BEBE SPORT goes far beyond appearing as the face of our new campaign,” commented Greg Scott, Chief Executive Officer. “She is dedicated to fitness, has a great sense of style and we are looking forward to her valuable input into our bbsp product beginning with the Spring/Summer 07 Collection.” “To have bebe select me as the first face ever to ignite the BEBE SPORT line around the world is a wonderful honor!” stated Longoria. “It’s exciting to share in the growth of such a huge, internationally successful brand. BEBE SPORT embodies sophistication and femininity while still remaining sexy and comfortable, which is extremely important to me. The look of BEBE SPORT goes hand and hand with who I am as a person in both my personal and professional life.” The Spring/Summer 07 campaign, photographed by Greg Kadel, will launch Mid-March in national and regional magazines, outdoor advertising and direct mail. Longoria will make her first official BEBE SPORT appearance mid-March at the launch party and preview which will take place in Los Angeles. Longoria is most widely known for her portrayal of “Gabrielle Solis” on the ABC mega-hit “Desperate Housewives,” the two-time Golden Globe and Screen Actors Guild winning show with over 30 million viewers in the US, seen in 208 countries around the world. She has been named one of Rolling Stone’s “People of the Year,” 2005 People’s “50 Most Beautiful,” 2006’s “100 Most Beautiful People,” as well as “#1 Hottest Woman in the World” on Maxim’s annual “Hot 100” list, two years in a row. Longoria starred opposite Michael Douglas and Kiefer Sutherland in Fox/Regency/Further Films’ THE SENTINEL and opposite Christian Bale and Freddie Rodriquez in the indie film HARSH TIMES. She recently finished shooting Gold Circle Films’ romantic comedy HOW I MET MY BOYFRIEND’S DEAD FIANCEE and lends her voice to the upcoming Lions Gate animated film FOODFIGHT. She hosted and co-produced the National Council of La Raza ALMA Awards. Longoria is the national spokesperson for Padres Contra El Cancer, a non–profit organization committed to improving the quality of life for Latino children with cancer and their families. She works with the Special Olympics, The United Farm Workers (UFW), The Mexican American Legal Defense Educational Fund (MALDEF), the Dolores Huerta Foundation, The National Council of La Raza (NCLR), and she recently founded the San Antonio-based non-profit organization “Eva’s Heroes” which provides an inclusive setting for individuals with developmental disabilities to interact, play and grow with their typically developing peers.

Launched in Fiscal 2003 to expand bebe’s loyal universe of customers, BEBE SPORT redefines the term ‘casual active lifestyle’ by fusing sexy and sophisticated fashion with active inspired street wear and performance apparel. Currently, there are 48 BEBE SPORT stores located throughout the U.S., Puerto Rico and Canada. bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, COLLECTION bebe, Neda by bebe, Neda, BEBE SPORT and bebe O brand names. bebe currently operates 258 stores, of which 189 are bebe stores, 20 are bebe outlet stores, 48 are BEBE SPORT stores and 1 Neda by bebe store. These stores are located in the United States, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com. The statements in this news release, other than the historical financial information, contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Wherever used, the words “expect,” “plan,” “anticipate,” “believe” and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to risks and uncertainties and the company's future results of operations could differ materially from historical results or current expectations. Some of these risks include, without limitation, miscalculation of the demand for our products, effective management of our growth, decline in comparable store sales performance, ongoing competitive pressures in the apparel industry, changes in the level of consumer spending or preferences in apparel, and/or other factors that may be described in the company's annual report on Form 10-K and/or other filings with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenues and profitability are difficult to predict.

Actress Eva Longoria to be a new face of Bebe Sport

Eva Lomgoria has been chosen to be the first face of Bebe Sport, active apparel brand of Bebe Stores. Actress will appear in the Spring/Summer 2007 campaign, photographed by Greg Kadel. The ads with Longoria are due to debut in national and regional magazines, outdoor advertising and direct mail in March. “To have Bebe select me as the first face ever to ignite the Bebe Sport line around the world is a wonderful honor!” Longoria stated. ”In college, I was an aerobics instructor and a cheerleader – I lived in active lifestyle. It was always a challenge to find something really cool and functional, so when I found Bebe Sport, I became a big fan. I thought, finally – stylish, sexy workoutwear that's functional. Now there's such a blur between activewear and workoutwear. What you wear to the gym, you can wear to Starbucks. I think Bebe Sport does a good job in representing both lifestyles” – Eva added. "The campaign is integral to our growth strategy for Bebe Sport," founder and chairman of Bebe, Manny Mashouf said. “We love Eva because she is an authentic embodiment of the spirit of Bebe Sport… sexy, smart, independent and fit.” “Eva is the real deal!” - Mr. Mashouf continued. “Aside from her great talent and charisma, she is beautiful, with an amazing eye for fashion, who personifies the Bebe Sport lifestyle that women aspire to.” Eva Longoria isn’t the first celebrity to appear in Bebe adds, Mischa Barton starred in the company's 2006 campaign. Bebe brand presently operates 258 stores, of which 48 are Bebe Sport, located in the United States, Puerto Rico and Canada. Bebe also has an online store at www.bebe.com. Desperate Housewives star also holds model contracts with L’Oreal and Hanes, New York & Co. Eva Longoria, who can often be found on "Best Dressed" lists has also recently opened Harrods winter sale in London.

Eva Longoria Can’t Find A Designer For Her Wedding Dress

Los Angeles (eCanadaNow) - The ‘Desperate Housewives’ actress is set to wed her basketball player
fiancé Tony Parker this July but is facing a major dilemma over her gown.
Eva has been offered the services of two of the world’s top designers, Angel Sanchez – who created the
dress she wore to the 2005 Emmy awards – and French fashion designer Monique Lhuillier.
The brunette star is torn between choosing Sanchez, who shares her Hispanic heritage, and Lhuillier,
who shares Tony’s French background.
Eva’s stylist said: “Eva has been supportive of Latin designers but Monique is French like Tony and she
and Eva know each other.”
Meanwhile, Eva has revealed she is learning French so she can speak the native language when she and
Tony wed in France in the summer.
She said: “I couldn’t speak French before meeting Tony. All I knew how to say was ‘My name is Eva’. I
went to a Berlitz French school this summer, doing about five hours a day.

Eva Longoria to promote the Bebe Sport line

Los Angeles (eCanadaNow) - ‘Desperate Housewives’ star Eva Longoria has been signed up as the face
of fashion house Bebe’s new sportswear line.
Longoria will promote the Bebe Sport line by appearing in both print and television advertisments as
part of a major promo blitz, ‘Life + Style’ magazine reports.
Eva should know all about being sporty, she’ll marry basketball star Tony Parker later this year.
She follows in the footsteps of Mischa Barton by promoting Bebe. ‘The O.C’ actress featured in the
campaign last year and has started 2007 by modelling for the label Morgan De Toi.

Eva Longoria and George Clooney top best celebrity hairstyles in 2006

This year's female winner for best hair, Desperate Housewives star Eva Longoria advanced from third to first this year and George Clooney again tops the list for celebrity with the Best Hairstyle in 2006 in the 13th annual Best Tressed Survey. The survey, commissioned by Sally Beauty and conducted by Harris Interactive, asked people to cast a vote on best and worst Hollywood hairstyles from the past year, as the upcoming awards season nears. Though Americans adored Eva Longoria and George Clooney for their good taste, they may be more attentive in watching the red carpets for celebrities such as Britney Spears and soon to be ex, Kevin Federline. The survey notes these stars had more than one bad hair day in 2006.

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